our philosophy

R.O.C.S.® aims to take health and effectiveness in oral care to new levels of safety. In choosing toothpaste ingredients, we give preference to herbal and mineral raw materials. In our products, we use natural ingredients which establish an ideal, well thought-out combination to maximize the efficiency in the prevention of cavities and gum disease. In order to preserve the properties of the active ingredients used, we have developed a unique technologic process, which demands 4 times longer toothpaste preparation time than usual.